
1. It Is Easy: You don’t have to worry about writing a funny or thoughtful post. You just have to interview someone, and listen to their story. It couldn’t be simpler. All you have to think about are your questions. Once you have a set of questions you can use that as a template for every other interview.
It is also pretty easy to book people. You can start with bloggers who are in your niche, they are usually open to doing an interviews, especially for a backlink. You can even contact independent musicians and artists for interviews. They can be very interesting and are usually looking for outlets to market themselves. You can also interview local businesses in your neighbourhood. They want exposure and this is a great way to network with people.
Once you have your interview you just post it – simple.
2. Many Different Styles: You can choose a couple different ways to display your interviews. For long distance interviews you can post text or audio versions. You can also do video interviews in person. Or webcam interviews over a free platform like Skype. This is great because it adds variety to your blog.
3. Networking: This is a big bonus. Every person you meet with and interview has the potential to become part of your network. So at the same time you are creating content for your blog, you are also creating a website visitor and possibly a potential lead.
When you connect with someone in this fashion they are put at ease. There is no sell or anything, you simply want to interview them for your blog. Now next time you call them you have a great opening “Hey, this is Ted, I interviewed you for my blog last month…”
4. Word of Mouth: One of the most effective ways to market yourself is through word of mouth. every person you interview is going to check out your blog. More importantly they are going to tell their friends to check out their interview. They might even tweet it or Facebook it to thousands of their social contacts. Then every one of those people might tell their friends…you get the idea. Interviewing people is a great way to get people talking.
This is only one content creation idea but look how many benefits you get. Now that you have read this article you will be able to consistently create content by using interviews on your blog. The benefits are clear, it is up to you to act!
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