video_icon-onizumarketing

Is SEO too Expensive?

Video: Brad explains why it costs a lot to do search engine optimization.

Continue Reading
why_is_forum_marketing_effective-onizumarketing

Why is Forum Marketing Effective? 

Internet forum marketing is the form of marketing where you market your business through online discussion groups. First you join a forum and start adding posts to the discussions. You are though not allowed to advertise or market directly through your posts, this is called spamming. After registering as a member of the forum you […]

Continue Reading
what_kind_of_plr_you_should_buy-onizumarketing

What Kind Of PLR You Should Buy

There is a lot of PLR content available online these days.  With more content being created, there is more opportunity to find great PLR products.  I remember even a few years ago, there was much less PLR available and the quality was a bit less impressive, generally speaking.  Now that there is more and more […]

Continue Reading
promotional_marketing_materials_vocalization-onizumarketing

Promotional Marketing Materials Vocalization

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in […]

Continue Reading
video_icon-onizumarketing

Essentials of Creating backups for your WordPress sites

Video: How to create backups for your WordPress sites

Continue Reading
enough_with_the_flyers_and_leaflets_put_your_business_on_the_line-onizumarketing

Enough With the Flyers and Leaflets, Put Your Business on The Line!

If your business is not on the Internet, it is not doing as well as it could. In today’s day and age, if you are not advertising on the Internet, you are losing a significant amount of business. You advertise your business in local newspapers, local television and even local radio. That is good. You […]

Continue Reading
narrow_it_down_but_not_too_much-onizumarketing

Narrow It Down – But Not Too Much

One of the best things that you can do for your business whether it’s online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what you’re talking about when it comes to your […]

Continue Reading
the_five_ps_of_web_copywriting-onizumarketing

The Five Ps of Web Copywriting

Here are each of the five Ps along with a simple definition. 1. Problem – Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be […]

Continue Reading
video_icon-onizumarketing

Setting Up Fan pages

Video: Building Fanpages

Continue Reading
mobile_marketing_using_texts_sms-onizumarketing

Mobile Marketing Using Texts/SMS

While this is not the most popular form of mobile marketing in the United States by a long shot, the popularity of marketing via text message or SMS is so strong that it’s definitely worth a mention. There are companies in the United States that do engage in mobile marketing through texting as well, but […]

Continue Reading