Well, all this and more is entirely possible with Advanced Search Engine Optimisation (SEO).
Good SEO will make your web pages and web sites easier to read by the robots/spiders used by search engines, but with some more sophisticated techniques its entirely possible for your sites to constantly rank well across all search engines.
Contact us NOW to discuss how our advanced SEO techniques can help your websites rank well and bring in customers that are hungry for your products and services.
What is SEO?
SEO stands for Search Engine Optimisation.
Put quite simply it is…
“The term often used to paraphrase the process of making websites more visible to search engines so that they may rank higher in the list of search results.”
How Does SEO Work?
To answer this question, you must first understand how search engines themselves work.
As you can imagine, there are millions upon millions of websites out there and available via the World Wide Web. Most of these sites consist of multiple web pages.
Google (and other search engines such as Bing and Yahoo!) have little pieces of software (often referred to as robots or spiders) whose job it is, to go out and find websites so that they can be indexed.
Once they locate a website, they index it in the search engines database and crawl through the sites web pages to discover;
- What the site is about
- How relevant the site/page is
- Its quality
- Its popularity
When a user enters their search term into the search box of a given search engine, that search engine will look through its database of indexed pages and return a list of what they deem to be relevant pages, with the most relevant result being shown first.
This is why you will often see different search results for the same term across different search engines. Each search engine has its own unique way of interpreting what makes a result relevant.
So in order for your website to rank highly in the list of search results, there are a number of things you can do to optimise your site. This will enhance it and make it easier for these robots to obtain the information their after.
However, it is also important to note that given the amount of new websites that are index each and every day, SEO should really be looked at as a regularly activity, just like putting oil and water into a car to help maintain it.
A site with good SEO will rank higher in search results. This in turn means that more people are likely to visit your site.
“More site visitors (often referred to as traffic) = more potential customers.”
So what is Relevance
As mentioned previously, each search engine has its own unique way of determining what makes a webpage relevant. But, there is a common set of criteria that websites look at in their decision making process.
The emphasis of how important each of these criteria is varies differently between the search engines.
All search engines want to return useful pages to their users. If a search engine is poor at returning useful results, then users will simply start using a better search engine, so if you want users and search engines alike to find your website useful below are some things to bare in mind.
TOP FIVE TIPS FOR BETTER SEO
Content – Content is still king! It is of great importance that you supply well written, grammatically correct information that is free of spelling mistakes. This information should be interesting to the reader and ultimately should leave them feeling like they have either learnt something or have a possible solution to a problem.
Outbound Links – Are users trapped on your site? Do you provide links to other useful sources of information?
Popularity – Do people link to your site? Inbound links are like votes. It’s like other people are recommending your site as a source of good information.
Structure – Do you have a site map? Is your website structured correctly and logically like a good filing system should be? Robots love logic, help them crawl your site by planning it well so that it can be laid out correctly.
Headings and Description – Does your site make use of the appropriate heading tags? Does each page of your site have a description in the Meta tags? Are you using the correct keywords for the content on that page?
How to Optimise a Site
So now you have a better understanding of how search engines work, it’s time to explain how to optimise a website.
Essentially, SEO can be split into two categories. These categories are explained in more detail below.
On Page SEO
Essentially this is making sure that each page of your website is constructed in such a way that it makes it easy for a robot to crawl the page and gather the appropriate information efficiently so that your page can be correctly indexed in order that it will rank well in the search results.
Off Page SEO
This consists of a number of different strategies that ultimately provide back links to your website.
Back links are considered by the search engines to be similar to votes. The more votes your site has, the more popular it is perceived to be by the search engines. It is a little more complex than this, but essentially that is the gist of it.